MIDWICH LAUNCH WITH NORDIC ID RFID AND BARCODE HAND HELD TERMINALS
Broadening Nordic ID’s vertical markets and developing Synergix Midwich’s barcode
solutions division
NORFOLK, UK, 11TH AUGUST 2011: Nordic ID and Midwich are pleased to announce that following the re-location of Midwich’s barcode solutions division, Synergix, to its Diss Headquarters, the Norfolk based award winning trade-only distributor will become Nordic ID’s first trade-only distributor in the UK, for its RFID and barcode range of hand-held terminals.
As ICT increases in its scope and penetration across industries, the need for intelligent portable tools to facilitate information flow, bridge systems and build efficiency grows. Nordic ID recognises this need with a versatile range of technological solutions custom fitted to a broad variety of working environments and their particular demands, with their specialism being within the retail sector.
The retail sector has seen a dramatic change in recent years with radio frequency identification (RFID) technology being successfully integrated in to the retail sector. The impressive benefits of RFID technology implementations include among others include more sales (through reduced O-O-S), significant cost reductions, increased stock visibility as well as availability, less shrinkage and more efficiency to the supply
chain. Nordic, boast clients that include Marks and Spencer and American Apparel who have chosen to run RFID enabled solutions.
Nordic ID is looking to broaden their UK distribution strategy and believe this partnership will help them due to Midwich’s broad market approach of not just selling auto id products. This will give Nordic ID the opportunity to move into new markets which their products are suited to including portable field based sectors, warehouse, education and healthcare.
Nordic ID UK managing director, Mark Tailford, enthused: Midwich has tremendous credibility within the distribution sector and resellers that have been previously benefited from Synergix’s auto-id expertise can now also benefit from the fact that all of our products have been made available in-stock to Midwich, as our sole UK trade only distributor. This is exactly what the re-seller community required, good service, keen pricing and fantastic products.”
Jonathon Francis Midwich’s business Manager, commented: ‘We have been in contact with Nordic ID for the last 3years and we now feel that the time is right time to take our partnership to the next level. Nordic ID provide us with products that will help us develop into the RFID market. This is something we have been interested in for a while and Nordic ID are actively pushing and winning business in the RFID market.”
Incremental business to both parties is the key driver for the partnership, both parties are keen to give the best mobility options to the reseller channel, and Nordic ID will enhance Midwich’s reputation in this market. The appointment of Midwich as a genuine ‘trade only’ distributor ensures that resellers now have a ‘choice’, they can be safe in the knowledge that Midwich are here to partner them on opportunities, not deal
direct with their customer.
Midwich and Nordic ID look forward to a successful future and are excited to have the opportunity to identify resellers that can take these products into their product portfolio, ensuring they get fantastic support and margin that Nordic ID offers.
Media enquiries: For more information on the Midwich Group or to obtain high resolution photographs, please contact: Katrina Haggarty on 01379 649209 or email: Katrina.Haggarty@midwich.com.
About Midwich:
Midwich is a leading AV and IT distributor with 30 years experience in the 100% trade only distribution sector. Midwich was named Specialist Distributor of the Year at the Channel Awards 2004, 2005, 2006, 2007, 2008 and 2009, and AV Distributor of the Year at the AV Awards 2003, 2006, 2008 and 2009. Midwich won the Microscope ACE Award for AV Distributor of the Year 2008, 2009 and 2010 and Logistics Team of the Year 2010. The business is currently ranked 174 on the Times Top Track 250 of private mid-market companies.
About Synergix:
Synergix is a division of the Midwich group and specialises in auto-id, mobile computing and data collection technologies. Its aim is to make it easy and profitable for you deliver auto-id, mobile computing and data collection products to your customers.